Proud Comercio e Industria Ltda. is a traditional Brazilian exporter founded in 2001. It has strong and long standing relationships with all Brazilian cooperatives and producers in the major Brazilian coffee growing areas.


The head office is in Rio de Janeiro and branches are in the principal coffee growing areas in Minas Gerais, São Paulo, Paraná, Espirito Santo and Bahia.


Proud is also a well-known supplier of high quality espresso coffee under the brand name of Danza for the large Brazilian market and operates 3 prominent coffee shops called Rubro Cafés in prime locations in Rio de Janeiro.


Proud joined forces with Lanço Trading AG in Switzerland in 2011 to increment the sourcing of coffee for the Group.


In 2012 the decision was taken to diversify into the growing sector of specialty coffees including organic coffees, gourmet coffees as well as certified coffees through the acquisition of a Brazilian Specialty Coffee trader and related companies in Bahia. This well established structure gives us instant access to a far reaching network throughout all of South America and excellent know-how to the supply and the customer side of this business.


Contact Us


PROUD Comércio e Indústria Ltda.


Av. das Amèricas 700

Barra da Tijuca

CEP 22740-100

Rio de Janeiro



Tel. +55 21 21 32 8882

PROUD Comércio e Indústria Ltda.

Lanço Trading AG

Gewerbestrasse 6                        + 41 (0) 41 552 0160

CH-6330 Cham                   


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